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2224 S. Kinnickinnic ave
milwaukee, wi 53207


Featuring the work of over 100 independent designers from around the United States.  Carrying everything from printed tees for men and women and kids, ties, jewelry, soaps and candles, handbags, accessories, gifts, art and so much more. 


Highlights of upcoming events at Sparrow Collective and new and favorite  items arriving 

Featured Artist of the Week: Cream City Grooming Essentials

Sparrow Collective

Since it's getting close to Father's Day, we thought we would feature a local maker who is all about the beard!  Cream City Grooming Essentials specializes in beard balms and pomade.  Autumn and Casey are a wife and husband duo behind the scenes at Cream City Grooming Essentials.  Using quality ingredients, their products provide the men in your life with healthy, natural ways to style and nourish their beard.

Beard Balm  -  Bay View - For Men of Vision  $15/ 2oz tin, $6.50/ .5oz tin.

  The Bay View Beard Balm is scented with rosemary oil, and helps to stimulate hair growth.

Beard Balm - Walker's Point - For Trendsetters  $15/ 2oz tin.  $6.50/ .5oz tin.

The Walker's Point Beard Balm is scented with cedarwood and rosemary oils, which is good for stimulating hair growth and fighting flaky skin.

Beard Balm  -  East Side  -  For Men About Town  $15/ 2oz tin.  $6.50/ .5oz tin.

The East Side Beard Balm is great for moisturizing and healing scars.

Beard Balm  -  Organic Riverwest  -  For Trailblazers  $15 2oz tin.  $6.50/ .5oz tin.

Made with 100% organic ingredients, the Organic Riverwest beard balm suits well for fighting signs of aging, like wrinkles and spots.  

Cream City Grooming Essentials products are handmade in small batches, in Milwaukee, Wisconsin.  All of their beard balms are made with all natural ingredients, that help to moisturize and nourish not only your beard, but the skin underneath.  

Beard Scrub  -  For a Healthy Mug  -  $15/ 2oz tin, $6.50/ .5oz tin.  Ingredients: Ground coffee, coconut oil, jojoba oil.  

Pomade  -  For Reserved Style  -  $15/ 2oz tin.  

Cream City Grooming Essentials also makes a medium hold pomade which helps moisturize, soften, and style your hair.  So if you are in the city, having power lunches, or in the country, chopping wood, this pomade will keep you styling.  

If you, or you know someone who has it going on, beard-wise, then stop by and check out Cream City Grooming Essential Products.  They offer everything a man needs to maintain a style that is rustic, yet refined.  The beards in your life will Thank You.