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2224 S. Kinnickinnic ave
milwaukee, wi 53207


Featuring the work of over 100 independent designers from around the United States.  Carrying everything from printed tees for men and women and kids, ties, jewelry, soaps and candles, handbags, accessories, gifts, art and so much more. 


Highlights of upcoming events at Sparrow Collective and new and favorite  items arriving 


Sparrow Collective

Beginning Memorial Day weekend we will be permanently expanding our weekend hours!

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Sparrow Collective

Get ready for this year’s annual Back room clearance sale as well as our TENTH ANNIVERSARY!

We have lots of special events and deals scheduled for the day

Be one of the first 100 shoppers in the store and receive a Sparrow tote bag and first pick at our back room and beyond filled with sale items up to 50% off.

Enjoy some complimentary beverages and be sure to hit the Little Havana Express Food Truck for lunch from 11-4 right out front!

Listen to Live Irish Music with Beth Allison from 11:30-1

With each purchase you’ll get to pick a mystery coupon for your next purchase and from 4-7pm the entire store will be 10% off!

Share with your friends and be sure to stay tuned to instagram and facebook for sneak peeks of the sale and more!

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Sparrow Collective

Join us this Saturday April 20th for the first Bay View Golden Egg Hunt!

Explore these 5 shops in search of golden eggs containing treats and coupons to the participating boutiques! One lucky shopper will find the grand prize baskets containing gifts from local restaurants and bars!


414 Milwaukee Day!

Sparrow Collective

Save the date for this year’s MILWAUKEE DAY on Sunday April 14th!

The shop will be open normal hours 11-5 >> Stop in and take advantage of some great deals and show your love for your city!

All day long take 14% off your total purchase AND 25% off any items with 414 or Milwaukee on them!

Tag us in your 414 day photos on Instagram and facebook @sparrowcollevtive

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Spring Arrivals!

Sparrow Collective

We are finally welcoming spring in Wisconsin! The shop is filled with so many new goods we picked out at the winter trade shows and its all rolling in! We had the pleasure of photographing many of the clothing arrivals with Abigail Kathleen Photography at Bluemel’s Greenhouse! So, stop in and find something new for yourself!